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Making an Impression at a Trade Show

October 17, 2013· · tags: imex 2013, Imex America, Imex trade show, trade show, trade show entertainment
I’m here in Vegas at one of the biggest trade shows I’ve ever been to – IMEX America. This is my second time at an IMEX show and I’m completely astounded each time at the scale of the event. The booths are huge and elaborate and it seems like everyone from the industry is here. However, trade shows like this can be quite overwhelming and they actually require a game plan to be successful. So – whether you are a supplier or attendee – how can you make the most of a large-scale event like this?   SET YOUR PLAN You may not like to research, but to be successful at an event like this, you have to spend some time before you get to the event figuring out who will attend and who you’d like to meet. Set up as many meetings as you can in advance, but leave room for serendipity, too. Make a list of all the people you want to meet, the booths you want to see and the educational sessions you want to attend and put it all in your calendar with relevant info like email addresses, room/booth numbers, etc. This will help you stay […]
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Tourism Minister highlights importance of South African business events sector

June 27, 2013· · tags: business events industry, imex 2013, south africa entertainment, South African Tourism Minister
South African Tourism Minister Marthinus van Schalkwyk has emphasised the need for broad recognition in South Africa of the business events industry as a major driver of job creation and skills development.   The Minister was speaking at IMEX 2013, which took place last month, where a number of other new developments focusing on South Africa were announced.   Amanda Kotze-Nhlap, executive manager of the South African National Convention Bureau (SANCB), said that it will become the first convention bureau globally to roll out a customer relationship management system for the benefit of its regional convention bureaux. This will help to ensure cost-effective bidding among the country’s bureaus.   Source: http://www.citmagazine.com
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Imex 2013 kicks off in Frankfurt

May 22, 2013· · tags: frankfurt, Frankfurt corporate entertainment, Frankfurt entertainment agency, imex 2013
Imex 2013 kicked off in Frankfurt with more than 300 delegates attending a revamped Association Day.   This year’s revamped programme was devised by association executives for association executives and set out to cover the most important issues facing association meetings planners, as well as their senior directors, and particularly to provide specific takeaways and practical action points. The Association Day was divided into three ‘education tracks’ – executive, operations and meetings.   The meetings track was an ICCA session led by CEO Martin Sirk, who provided guidance on how to choose the right evaluation model according to the event. This session broke the group into round tables for discussion. As with many of the seminars during the day, the ICCA session also qualified participants for CMP accreditation points and Continuing Education Clock Hours.   Source: http://www.citmagazine.com
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