The Monaco Government Tourist & Convention Authority is launching a new campaign to showcase the best of Monaco for the meetings, incentives, conferences and events sector
“Choose Monaco and harness the expertise that will make your event a success”
The new campaign is designed to move away from the glitzy images of Monaco as a Leading Luxury Leisure destination and instead focus on pictures of professional delegates ready for work – projecting them in Monaco and showing that the Principality is for them and about them. It particularly targets the medical, information & communication technologies, finance and environmental technology sectors and uses phrases such as: “In Monaco, Technology doesn’t only drive formula one cars”; “In Monaco, Surgeons don’t operate on blackjack tables”; “In Monaco, When it comes to banking, there is not bet on red or black”; and “In Monaco, Green isn’t only at play at the golf club”.
Sandrine Camia, Director of the Monaco Convention Bureau, commented: “Finance, health and information & communication technologies represent 50% of our MICE business and they are also the pillars of Monaco’s industrial base. But, we do not think that our expertise in these sectors and our convention centre infrastructure and assets, are as well known in Europe as they should be. Monaco should be a top of mind destination and the new campaign is designed to make us memorable.”