Twenty of the world’s top tour operators are in Abu Dhabi as part of an intensive campaign to woo them over to the emirate.
The operators – from Italy, the USA, France, UK, China, Russia, Saudi Arabia, Germany, India and Australia – are being hosted in the emirate by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which is looking to build next year’s hotel guest arrivals to over the 2.8 million mark – up from this year’s expected 2.5 million.
“These are powerful decision makers within the travel and tourism sector and we want them to fully understand the sheer breadth of our expanded destination offering which has grown exponentially over the past 18 months and is now a vibrant leisure proposition for a diverse target market,” said HE Jasem Al Darmaki, Deputy Director General, TCA Abu Dhabi.
The tour operators are on a five-day destination familiarisation tour of the emirate before joining TCA leaders for the 2013 Formula 1 Etihad Airways Abu Dhabi Grand Prix on November 3.
“We are leveraging the emirate’s headline event to demonstrate clearly to the tour operators the destination’s assets and attractions and major events credentials,” added Al Darmaki. “We want to encourage positive word-of-mouth recommendation among these key influencers and build strong relationships going forward.”
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