A taste of Malaysia wins bid for 2018 Worldchef Congress
Kuala Lumpur has won the bid to host the biennial Worldchefs Congress in 2018, this will be the second time in 86 years that the congress has been held in South East Asia.
According to Malaysia Convention & Exhibition Bureau (MyCEB), the event aims to generate an estimated RM11 million in economic impact with around international 1,000 delegates in attendance.
Zulkefli Haji Sharif, CEO of MyCEB, said: “In line with our goals to attract international business events, we are honoured that the World Association of Chefs’ Societies has selected Kuala Lumpur as the venue for its Worldchefs Congress in 2018. This is also a testament to Malaysia’s vibrant and diverse culinary scene. We look forward to hosting the crème de la crème of the culinary world in 2018.”
Malaysia’s bid was successful not only because it met the requirements, but because it was able to whet delegates’ appetites. From their booth at the 2014 Worldchefs Congress, Malaysia showcased Kuala Lumpur and selected local delicacies, namely satay, roti jala and chikuteh.