VisitEngland has launched the first in a series of familiarisation trips designed to showcase the very best of England for corporate incentive groups. Last week, the national tourist board hosted a group of 11 international buyers from Belgium, Spain and Germany, for a four-day programme of activity that highlighted the range of meetings and incentive product available across the country.
The trip kicked off on Wednesday with a visit to York Minster to Westminster – a showcase event at the Houses of Parliament hosted by VisitYork4Meetings, designed to boost conference bookings in York from both domestic and international buyers by demonstrating the variety and quality of venues available in the city. VisitEngland’s Chief Executive, James Berresford, was on hand to welcome the buyers to England, before they set off to enjoy some of the finest accommodation London has to offer, courtesy of the Royal Horseguards Hotel and the Royal Garden Hotel.
Source: http://www.incentivetravel.co.uk