Personal and executive assistants have a growing role in planning internal and external corporate events, according to a probe by venue operator Late Night London.
The research – supported by C&IT – surveyed 1,500 personal and executive assistants from businesses across the UK and found 96% of them are responsible for their company’s events.
Respondents noted there has been a significant change in style of events during the past three years, as the recession has impacted upon both corporate internal and external events.
44% of respondents reported that more formal, costly events had been downscaled to some extent in the past few years.
However the research found that internal and external corporate events were still a priority with 68% of the PAs and EAs surveyed noting that their employer strongly valued such events.
This was backed up by evidence showing that 44% of companies had not decreased their corporate events budget at all.