The digital age has upended many of life’s traditions, from the household landline phone to printed newspapers, but one special event essential seems to be holding firm—the physical event invitation.
According to the latest online survey from Special Events, not one respondent uses digital invitations exclusively. Instead, 27 percent say they prefer to use physical invitations, while 73 percent use both physical and digital invitations depending on the nature of the event.
Raymond Ramsay, head of Raymond Ramsay and Associates of Orlando, Fla., expresses the opinion of all invitations specialists interviewed by Special Events when he says, “I like to do both; however, it depends on the event.” Ramsay and event partner Jennifer Goldberg won the Gala Award for Best Invitation on Jan. 10 at The Special Event 2014 for their high-style fashion magazine that served as the invitation for a girl’s bat mitzvah.
LET’S GET PHYSICAL
Lindsey Luxa, head of Dragonfly Custom Design of Orlando, Fla., likes the statement that a physical invitation makes. Another Gala Award nominee for Best Invitation, Luxa says, “For personal use, I most definitely use physical invitations 100 percent. Physical mail can be very special and gives me an opportunity to be creative and stretch boundaries.”
Luxa’s clients agree.