Canada’s global stature gives it the competitive edge to attract tourists, talents and investment from around the world.
For the third year in a row, Canada has been ranked No.1 as the country with the best overall reputation in the world. The ranking, derived from the Reputation Institute’s annual Country RepTrak™ report, saw Canada keep top spot ahead of Sweden in second place and Switzerland in third.
The Reputation Institute, a global private consulting firm based in New York and Copenhagen, evaluates the reputations of 50 countries based on online interviews with 27,000 people from G8 countries. The Country RepTrak™ report measures the trust, esteem, admiration and good feelings the public holds towards these countries, as well as perceptions of peoples’ quality of life, safety and attention to the environment.