It’s become an annual springtime tradition. Each year around Memorial Day, some theme park—likely in central Florida—jacks up ticket prices by a few bucks, prompting the competition to follow suit with their own price hikes. This year, like last, it’s Universal Studios Orlando leading the charge.
Toward the end of May 2012, the company raised its single-day admission to $88, up from $85, making Universal Studios Orlando the most expensive theme park in the U.S. Within weeks, Walt Disney World took over that title by boosting its one-day base pass to $89. That’s the adult price; kids ages 3 to 9 catch a $6 price break, with a $83 single-day ticket.
This week, Universal again was out in front of the seasonal ticket price hikes, raising its single-day, single-park adult admission to $92 plus tax. The child one-day ticket now starts at $86.