Tata Motors expressed its dedication to improve the profile of the Indian trucking community, with the introduction of its new flagship property, the T1 Prima Truck Racing Championship, to the Indian audiences last month. Purely a racing event for trucks, the full-day family event was held on March 23 at the Buddh International Circuit in Greater Noida.
TIC Events was brought in at the conceptualization stage and saw the whole event through its various development phases. TIC’s decade long association with Tata Motors resulted in both teams working on mutually understood objectives and committed terms.
The championship was a pioneering effort by Tata Motors to highlight the trucking business and truck driving occupation and to showcase its own technological strengths. Cummins, WABCO, JK Tyres, Castrol, TTL and Accenture were the main event sponsors, while Tata Steel, Setco Automotive, RSB Group and Rane Group were the associate sponsors.