As the region approaches its summer season and families start planning their holidays, Dubai emerges as a very attractive destination. The range of events, diversified attractions and touristic allures make the city an ideal choice for a summer holiday with loved ones.
To communicate its position as the ultimate summer destination, Dubai is launching “Summer is Dubai”, a three month campaign from 7th June to 7 September. The objective of “Summer is Dubai” is to demonstrate to residents and visitors from around the world the extensive leisure and tourism offer of Dubai, showcasing the city as a summer destination that offers more than any comparable city in terms of the scope of its events, world class infrastructure, hassle free entry to the country and ease of transportation. With its air conditioned hotels, transportation facilities, shopping malls, water parks, climate controlled indoor entertainment and even indoor skiing, the city has been designed to ensure that visitors have the most comfortable experience compared to many other summer destinations.
The “Summer is Dubai” campaign aims to attract millions of visitors to the emirate during an eventful three month period featuring the festivities, special occasions and celebrations that are a feature of Dubai’s annual summer season including Dubai Summer Surprises and Modhesh World, and a number of other events, before the season moves into Ramadan in Dubai and finally Eid in Dubai. These key phases of Dubai’s summer will blend seamlessly thanks to the combined efforts of the government and private sectors to collectively promote Dubai’s uniqueness as a family destination.