The coming year promises exciting times for Africa’s eventing industry, with several trends all playing in our favour.
The continent is set to benefit from the economic sluggishness still stifling Europe, which is encouraging event organisers to seek fresh climates. Africa will also benefit from our own initiatives to demonstrate that the continent is a worthy player on the global stage. It helps that Africa struggled for so long without decent fixed-line telecommunications – that sparked a generation of mobile users and tech-savvy application developers putting us ahead of the field.
Dirk Elzinga, MD of Convention Industry Consultants, is sensing a general optimism in the industry as the numbers of meetings is on the rise, except in Europe. Attendee numbers are also climbing and corporate meetings and incentives are returning.