In April, 2014 Thebe Reed Exhibitions will launch the new Africa Travel Week in Cape Town, South Africa. It will include the World Travel Market Africa (WTM Africa), IBTM (Incentives, Business Travel & Meetings) Africa and International Luxury Travel Market (ILTM) Africa. The Event spoke exclusively with Carol Weaving, Managing Director Thebe Reed Exhibitions about what attendees can expect.
Q: Why has Reed decided that now is the time to launch Africa Travel Week?
A: Following the successful launch of ILTM Africa earlier this year, the decision to launch an all-encompassing travel week was based on several factors. Firstly, the African continent has one of the highest growth rates in the world, surpassing even Asia. Secondly, Africa holds enormous potential for the global travel industry both inbound and outbound, and finally we believe the time is right for Africa to take a bigger role on the global stage.