Chinese travelers find Australia the most welcoming
The Chinese International Travel Monitor surveyed more than 3,000 Chinese international travelers, who deemed the Lion City the second-most welcoming nation in the world with 29 per cent of votes. Australia topped the list with 39 per cent.
Other Asian countries that made the top 10 include South Korea (third place), Hong Kong (sixth) and Taiwan (eighth).
“The report indicates that the recent spate of initiatives by the local government to raise service standards in Singapore, as well as the Singapore Tourism Board’s on-going campaign to woo Chinese travellers are indeed bearing fruit,” said Katherine Cole, Regional Director at Hotels.com. “With mainland Chinese travellers emerging as the country’s biggest spenders, China is without a doubt an increasingly pertinent source market for Singapore.”
“With the rising disposable income, easing foreign travel modalities and an appreciating Chinese currency, this is certainly an opportune time to further tap on the potential of the China outbound traveller market,” said Cole.
In the global hoteliers’ survey, results showed that the growth in the number of Chinese guests continued. 53 per cent of the 3,000 hotel respondents surveyed have experienced an increase in Chinese guests to their property over the last year.