Middle East: Wising up to the potential of KSA

The Saudi Conventions & Exhibitions Forum took place from November 3 to 4 at Jeddah Hilton, luring more than 600 pre-registered attendees including top decision makers from the Saudi government.

Organised by Saudi Exhibition & Convention Bureau (SECB) and International Quality & Productivity Center (IQPC), there were 34 sponsors and exhibitors in total with key participants including ITL World, Prince Sultan Cultural Center, Budget Rent a Car, HAV Productions and Poken.
Forum highlights included an economic overview of the meetings industry, presented by Tom Hulton, Director of International Relations, IMEX Group.

Eng. Tariq Alessa, Executive Director of SECB, revealed a five-step plan for driving growth of the kingdom’s meetings and incentives sector and there was a strong emphasis on collaboration.

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