Ninety suppliers and event planners from all over Germany, Austria and Switzerland gathered for the MICE Club.
The MICE Club offered a program with high-caliber content. Highlights include the keynote speech on brand positioning by Rolf Gruber and a theme cloud on deceleration by Willem Stortelder, co-founder of the communications think tank “21 Lobster Street.”
Mike van der Vijver was the moderator. Dutch coach and author of “Into the Heart of Meetings” led and motivated participants over the two days, with the help of media partners Urs Seiler, chief editor of the Swiss magazine Expodata, and Hans Jurgen Heinrich, chief editor of the German magazine Events.