Ninety suppliers and event planners from all over Germany, Austria and Switzerland gathered for the MICE Club.
The MICE Club offered a program with high-caliber content. Highlights include the keynote speech on brand positioning by Rolf Gruber and a theme cloud on deceleration by Willem Stortelder, co-founder of the communications think tank “21 Lobster Street.”
Mike van der Vijver was the moderator. Dutch coach and author of “Into the Heart of Meetings” led and motivated participants over the two days, with the help of media partners Urs Seiler, chief editor of the Swiss magazine Expodata, and Hans Jurgen Heinrich, chief editor of the German magazine Events.
The MICE Club presented five event and off-site locations: Altes Pfandhaus (Old Pawnbroker Building), Rheinloft Cologne, Exquisit, Design Quartier Ehrenfeld and The New Yorker. Essential content included three compact theme clouds on “Meeting Architecture”, “Themed Destinations − Themed Venues” and “Be here − Be now”, as well as two so-called “MICE Labs” − thematically structured supplier presentations with interactive sessions.
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