On 3 November, Kuala Lumpur Convention Centre (KLCC) was announced as the winner of the very first ICCA Best PR Award at the ICCA Congress in Shanghai, China-P.R. by Martin Lewis, chairman of the Editorial Advisory Board of International Meetings Review, the sponsor of the award.
Martin Lewis commented: “The measurement methodology, combined with consistent creativity won the day for KLCC. Year on year KLCC have always been strong on the creative front, but their evaluation processes and measurement of ROI was hard-nosed and scientific, impressing all the judges across the board.”
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