Back for its 3rd successful run, SBEW which began on 14 April has culminated in the opening of IT&CM China – the leading international MICE event in China.
This seventh installment of IT&CM China sees 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations, congregate to explore business, education and networking opportunities over the next 3 days. Other event features include some 400 hosted delegates, over 10,000 business appointments as well as over 60 business, education and networking sessions.
The highlight of this year’s event is the slew of fresh initiatives implemented to strengthen the value proposition for exhibitors. This includes delivering more Chinese buyers to the event, with an even greater focus on Association buyers and Corporate Travel buyers, as well as enabling Exhibitors to schedule up to 100% of their appointments ahead of the event.
For the first time, IT&CM China will present a larger percentage of Chinese buyers, with 65% of them coming from across China. “This emphasis on the Chinese Buyers is what IT&CM China is about. What makes IT&CM China’s value proposition unique from the other IT&CM events in Bangkok and India, is the opportunity for exhibitors to explore business potential with the Chinese market,” said Darren Ng, Managing Director of TTG Asia Media.
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