In a well attended press conference at The Meetings Show, Istanbul Convention & Visitors Bureau and Istanbul Chamber of Commerce highlighted their new marketing and promotional activity entitled – The Leading Congress Destination Istanbul project. In particular they focused on the key characteristics of the city, its tourism facilities, meetings and events spaces, its historical and natural beauties and modern congress centres. The presentation also highlighted the supporters and funding partners for the project.
Elif Balci Fisunoglu, General Manager of ICVB commented: “The Meetings Show was the perfect place to highlight the Leading Congress Destination Istanbul project. We generated a great deal of interest about both the destination and the project – which was confirmed by the high number (more than 60) of appointments taking place on our stand throughout the event. The quality of the Hosted Buyers were high, they were making enquiries at the event and looking to place business over the coming years. The whole experience clearly shows that our investment is well targeted and our marketing plans are having a substantial impact.”