International Event Planning: 5 Tips Event Marketers Should Know

As I board my plane to Beijing, China, for another corporate event, I realize that working on international projects has taught me so much, from cultural differences to the unique event management processes that vary in each country. The global journeys my team has been invited on are endless and unique.

We’ve taken the specific event I’m traveling to now, from Las Vegas to Madrid, and now we’re on to China. Here are the five tips you should use before you take the big international leap:

1.    Visit the venue before the event- I always make sure to fly in early and scope out the canvas I’m working with. If I don’t know the lay of the land before my client arrives, they’ll sense my nerves and it may cause unnecessary stress. This also helps me to uncover any potential issues and experience the space as an attendee would.

2.    Transportation – Do you know how you’re getting around while at your destination? Make sure to make this a priority in your planning process to make your time there less stressful. Also, if arranging private transportation isn’t in your budget, make use of mobile apps such as London’s Underground App that helps you get around the tube easier. Lastly, have you heard about the Global Entry Program? Sign up here and expedite your customs’ experience.

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