IMEX in Frankfurt 2013 will see the launch of a new education and networking event designed specifically for corporate meeting planners and senior corporate executives. The pre-show event is attracting considerable interest with over 50 buyers expected to take part and participants from Amway, Estee Lauder, Johnson & Johnson and Merck & Co already confirmed. Attendance at the new event is open to both hosted buyers and visitors from the corporate sector.
IMEX has offered special events for corporate buyers in the past but, using its experience from the successful Association Day programme combined with focus group research, the company has developed this brand new format. “Exclusively Corporate @ IMEX” uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
The Exclusively Corporate educational programme officially begins at midday on Monday 20 May – the day before the trade show opens – with a networking lunch. This is followed by a mix of general sessions, open space discussions and case studies.