The ICCA Scandinavian Destinations Sustainability Index recently received the most innovative project award at the 2nd United Nations World Tourism Organisation’s Knowledge Network Global Forum held in Mexico City.
Designed by ICCA and MCI to measure progress on a ‘Sustainable Scandinavian Meetings Region’ collaboration, the index compares social and environmental sustainability ratings for 23 cities in Denmark, Finland, Iceland, Norway and Sweden. It shares each destination’s sustainability strategies, communication campaigns, and certification initiatives.
“This unique project has helped regional leaders from Scandinavia to develop a shared vision of a better, smarter and more sustainable future. Ultimately we believe this will create a more competitive and healthy meetings industry,” says Jonas Wilstrup, Convention director of Wonderful Copenhagen Convention Bureau.
The index was commissioned by the ICCA Scandinavian Chapter, and developed by MCI. “By regularly sharing best practices and benchmarking data, each city and country is able to understand their current performance and set targets for improvement,” said Guy Bigwood, Group Sustainability director for MCI.