Three international association congresses will take place at the ICC Birmingham from 2014 to 2016, attracting more than 3,000 delegates and generating £4.8m for the local economy.
The trio of wins include the seventh EMBO Meeting 2015, the International Association of Teachers of English as a Foreign Language Conference (IATEFL) 2016 and the SAE International, Powertrains, Fuels and Lubricants Meeting 2014.
The IATEFL International Annual Conference is the largest of the three new wins, which will utilise all of the venue and is expected to attract 2,500 delegates during the four and half day conference in April 2016.
Glenda Smart, executive officer for the IATEFL, said: “The IATEFL conference is one of the main events in the English Language Teaching calendar. Attended by over 2,000 ELT professionals from more than 100 countries, it involves around 500 talks, workshops and symposiums as well as a vibrant social programme.