Heineken is planning a series of hospitality days to coincide with four regional horse-racing events across the UK this summer.
Heineken will host 200 trade customers from the north-east at the Northumberland Plate Festival on 29 June and 150 for the Summer Cup at Uttoxeter Racecourse on 30 June.
A lunch for 500 guests will be held at the John Smith’s Cup Day at York Racecourse on 13 July.
More than 600 trade customers from the south-east will be invited to Brighton Racecourse for the Festival of Racing featuring the Brighton Mile on 7 August.
Heineken is also planning a series of golf days this summer for around 40 to 50 partners at venues including Stoke Park in Buckinghamshire.