Effective immediately, “Verlagsgruppe Deutscher Fachverlag,” parent company of TW Germany, will have new name: “dfv Mediengruppe”, i.e. “dfv media group”, or “dfv” for short. At the same time, dfv is introducing its modernised brand identity encompassing a new logo, a new claim and optimised corporate design.
“dfv has evolved into a widely diversified, cross-media provider of specialist media. In the last few years, we have vastly expanded our range of products, especially in the digital segment and event area. New subsidiaries and shareholdings supplement our portfolio. We are consolidating all of that with our new brand strategy. By doing so we are simultaneously investing in our company’s future: A strong brand is important for success in the sales, employment and opinion market. It is an emotional orientation point and creates scope for identification; it achieves distinctiveness and supports a positive image transfer between the options we offer,” says Klaus Kottmeier, dfv Supervisory Board Chairman.