Social media marketing (SMM) is becoming increasingly important for the travel industry. According to a recent study by Google, 85 percent of all travelers are already researching their destinations online. As such, the German National Tourist Board (GNTB) is bringing the first Social Travel Summit to Leipzig on April 15 and 16, 2014. The event is being run by blogger and media network ‘iambassador’ in partnership with the Reiseblogger Kollektiv. Destination partners are the GNTB and Leipzig Tourismus und Marketing.
During the SMM conference, attendees will have the opportunity to speak with the world’s 50 top travel bloggers and to gain insights into the future of social networks and the potential they hold for global marketing.