The Global Business Travel Association‘s European conference will take place in Berlin, Germany from November 12-14 this year, in combination with the German business travel association Verband Deutsches Reisemanagement’s annual autumn meeting. The joint event is expected to be the largest European gathering of its kind, with over 700 delegates expected.
“Like GBTA, VDR is a corporate travel buyer led association for those in business travel,” Catherine McGavock (pictured right), director of operations for GBTA in Europe, told International Meetings Review about the combined conference. “It shares our aims and, as our partner association in Germany…it’s the obvious collaborator for our annual conference in Europe.” Both associations, she noted, favor events with “significant corporate travel buyer representation”—specifically, over 35 percent. “This is simply not available elsewhere in Europe on this scale,” she said.
Large-scale events like these can offer many benefits to attendees, McGavock continued, including networking opportunities and education from a wider range of industry professionals. “The Mind Market exhibition provides an efficient way to meet up with existing and to-source new suppliers,” she added.