Reed Travel Exhibitions’ first IBTM Africa for the incentive, meetings and business travel industry, opens in Cape Town, South Africa with 45 hosted buyers today (28 April).
The event, taking place at Cape Town International Conference Centre (CTICC) from 28-30 April, will welcome 45 hosted buyers from international corporations, associations and agencies including Capita Travel & Events, W&O Events and HelmsBriscoe. The majority of hosted buyers are from Germany, India and Australia.
Close to 1,500 appointments will take place between hosted buyers and the show’s 45 business travel exhibitors from Europe, Americas, Middle East and Asia Pacific.
The show will also include an educational programme and networking events, with a three-day post-event tour with Green Route Africa.
Reed Travel Exhibitions project manager Shinu Pillai said: “Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns.