Linda Tucknott, Marketing Manager at Quantum Exhibitions examines the trends to look out for in 2014 within the exhibition/event industry.
2014 is looking at being a really exciting time for design as various trends come through from digital, on-line presence, interiors, and much more. Colour palettes are playing a significant part and with trends like global fusion and precious elements, which has been highlighted by Dulux in their colour trend predictions.
Typography has seen an increase in styles used, making the text easier to read and more attractive which allows brands to be more adventures with graphics and literature at exhibitions. Strong typographic headlines, especially 3D rendered, are also becoming dominant in all types of media and marketing, from magazine covers to large outdoor media boards/adverts.
Coming from the digital trend, many websites will choose to adopt new fonts and layouts to increase user experience which can also be applied to exhibitions where customers want to know things now and be engaged by their surroundings.
Images are also changing with the increase in colour overlays, blurriness and even photoshop filters to make images more enticing to the audience. Making images more vibrant and creative as images take over the presence or need for words.
With inspiration taken from various areas on design it seems interiors and colours this year have 4 main themes. Dulux have predicted the first trend as the global fusion of tribal reflection resulting from clashing cultures and in contrast colours that form digital patterns and eclectic interiors. The Digital Nomad creates a style where traditional boundaries are no longer defined.