Dubai’s Department of Commerce and Tourism Marketing (DTCM) was pleased with its recent showing at IMEX 2014. In a statement, the department called the Frankfurt show “a major success that will help expand the emirate’s growing business events and hospitality sectors.”
Joining DTCM at the three-day tradeshow was a delegation comprised of over 50 local travel industry partners that included airlines, hotels and tour operators.
Under Dubai’s new brand identity, DTCM highlighted the emirate’s capacity to host mega-incentive groups following the successful hosting of 14,500 delegates from Nu Skin Enterprises last month, and shared details of the recently launched Dubai Association Centre (DAC). Hosting the group from Nu Skin Enterprises in China – the largest incentive group in UAE history – generated an economic impact estimated at $80 million US for the emirate.