The Philippine Retailers Association (PRA) has trounced its counterparts in Thailand and Australia in bidding for the 17th Asia Pacific Retailers Convention and Exhibition (APRCE) next year.
Asked what’s PRA’s winning formula, assistant secretary general, Ana Marie Miranda, said: “We showcased why it’s More Fun in the Philippines – both in the retail business side (since attendees are retailers, we highlighted our world class shopping centres), as well as the tourism side. We made them want to come to the Philippines both for business and leisure.”
APRCE is the main activity of the Federation of Asia-Pacific Retailers Associations, which has 17 association members from 17 countries. It is the longest running regional retail conference in Asia, held every two years. The 2013 edition was held in Istanbul, Turkey.