The opening of luxury Rosewood Hotels & Resorts‘ first property in Beijing in the first quarter will provide corporates and meetings planners a new sophisticated option.
Marc Brugger, managing director of Rosewood Beijing, told TTGmice e-Weekly that the hotel was specifically targeting corporate clients in art, fashion, music and the movie industry.
“We are also targeting those in design, advertising, innovation and the like, clients who are looking for and enjoy a space that is filled with art and culture which inspires them to create,” Brugger said.
“We are going after both domestic and international events but will mainly focus on the former. The domestic market is still very strong because the second- and third-tier cities are growing rapidly, and that is helping our business.”