It has attracted around 47m visitors and pumped Dh114b into Dubai’s economy so far.
ubai: An exciting shopping season beckons in Dubai as the month-long 19th Dubai Shopping Festival will get under way on January 2.
The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has announced the dates come in the wake of a hugely successful ‘Summer is Dubai’ campaign, which promotes Dubai as the summer destination of choice for families in the UAE and from around the world.
Organised by DFRE, the three-month-long drive, which ends on September 7, brought together a number of enormously popular events for Dubai’s annual summer season. These included the ever-popular Dubai Summer Surprises festival, which ended on July 7, Ramadan in Dubai, which showcased a number of cultural activities reflecting the importance of the month, Eid in Dubai, which united local communities and people from different cultures in celebration of Eid Al Fitr, and Modhesh World, the largest indoor family edutainment destination in the Middle East.