PepsiCo demands higher brand visibility at IPL in UAE

PepsiCo, title sponsor of the Indian Premier League (IPL) has demanded additional rights and visibility for its brands in cricket stadiums from the BCCI.   The demand came after the BCCI announced that phase 1 of the IPL will be played in UAE, keeping in mind the impending Lok Sabha elections.   It is speculated […]

GIBTM: Dubai Plans Medical Business Boost

We are on location at GIBTM in Abu Dhabi, where we noticed an intriguing headline in The National newspaper: “Dubai reveals master plan for 500,000 medical tourists a year.”   This will be an exciting challenge for Steen Jakobsen, recently appointed director of the Dubai Convention Bureau, as catalysts to the emirate’s diversification plan of […]

UAE to host largest ever incentive group

Dubai and Abu Dhabi are to welcome 14,500 delegates of Nu Skin Enterprises from China next week – the largest incentive group in UAE history.   The incentive group, which will arrive in seven waves, will make use of numerous chartered and commercial Emirates flights to travel from various cities in China.   The Meydan […]

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